Mobile-Friendly Website Design Options  

There are different design options available for creating a mobile-friendly web presence.

Responsive Design:

The CSS loads the web pages based on defined rules for different viewing options. Depending on the screen size the URL, Text, Images et all are loaded.

Dynamic Serving Design:

The URL for the site on the desktop and mobile remains the same. The server sends different HTML and CSS based on the kind of device requesting the page.

Two Designs:

You have one regular site and an altogether different site for mobile devices. These are mostly hosted either on a subdomain or subfolder. In this case, the URLs for both would be slightly different.

Bottom - Top Approach 

One starts by designing the mobile site version first. The website is then expanded by adding more pages for desktop, laptop versions of the site. This design approach works best for Adaptive or dynamically served websites.

Top - Bottom Approach

In this approach, the desktop version of the website is downsized and the elements to be displayed on the mobile site are chosen.

Firstly, mobile devices have lesser power than desktops, laptops et al. Secondly, as the mobile operators and cellular data plans charge by the amount of data transfer, users have to be watchful of their downloads. Hence, mobile-friendly sites minimize heavy processing, uses less data, load faster, and are structured to fit the phone screen.

Cell phone screens are not big enough to encompass too much information in one go. Hence, instead of showing navigation as in the desktop version, navigation in the mobile websites needs to be minimized. The pages should contain only relevant information that a mobile user would want to quickly find out about your site or product. For example, you can include "Offers", "Products",  and "Contact Us".

The text on your pages should be brief and to the point. Insert images onto your mobile pages but avoid using too many of them, since using a lot of images is not considered "mobile-friendly," mainly because of the small screen.

If you already have an existing presence then the Top - Bottom Approach is recommended, if the website is being done from scratch then the Bottom - Top Approach is the one to go by.

Development Considerations

  • Mobile Site Design Option
  • Mobile Site Development Approach
  • Cross-Browser Compatibility 
  • Technological Features
  • Touch Screen Interactive Features
  • Testing and Verification


We at FDSC give you mobile-friendly designs keeping all technicalities in the background and your business in the front. 

Mobile-Friendly Websites for Content Management System-based websites and regular HTML5 websites.


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